Made by Hands Farm is being built from the ground up — to own the supply chain of a food dynasty, sequester carbon verifiably, and restore every acre it touches.
This is the farm that feeds the brands. The brands that fund the farm. The foundation that gives it all a reason to exist.
Most of them borrow someone else's answer. We decided to own ours before anyone could ask the question.
The Made by Hands Farm is the structural competitive advantage that no competitor can buy, replicate, or manufacture. It is the supply chain, the carbon engine, the beverage campus, the Foundation classroom, and the Birdhouse Society destination. Every brand in the portfolio traces back to this land.
One farm. The whole empire visible in one place.
The first chicken brand to own and operate the regenerative farm that raises its protein. Not a partnership. Not a marketing claim. Actual land, actual birds, actual accountability from soil to strip.
Not a tax instrument. Not greenwashing. Measurable, verifiable carbon sequestration through soil, biochar, cover cropping, and rotational systems — generating credits as a legitimate revenue stream.
Six categories of production. Every output feeds a brand, funds the Foundation, or sequesters carbon. Nothing is wasted. Everything is connected.
Cattle, pigs, chickens, and turkeys. Regeneratively raised — rotational grazing, air-chilled, top-quality breeds. The protein backbone of the entire restaurant family.
Whole milk, buttermilk, cream. Raw milk pending Health Canada lobbying — a campaign led by the Joey Bricco Foundation. LICK becomes the first raw milk regenerative ice cream in Canada.
Farm-planted, seasonally harvested, naturally fermented. The foundation of Tipsy Gnome Hard Cider and C&C Natural Soda. Also drives the farm school harvest education program.
Peppers, aromatics, herbs, and specialty crops grown for flavour and supply chain integrity. The source of C&C soda botanicals, Saucy Bird sauce production, and the spirits distillery program.
Farm-grown where climate allows, regeneratively sourced where it doesn't. The base of Pour Decisions Brewing Co. and the spirits distillery — both operating on-farm when the time is right.
Verified soil carbon sequestration generating tradeable offset credits. Alberta's compliance market is the most developed in Canada — active since 2007. A real drawdown business, not a tax scheme.
Carbon credits, compliance markets, offset schemes — most of it moves money without moving the needle. The Made by Hands Farm is built around a different premise: that healthy soil is the most powerful carbon sink on the planet, and that farming done right doesn't just reduce emissions — it reverses them.
Soil carbon sequestration via regenerative grazing and cover cropping
ActiveBiochar application — locking carbon in soil for centuries
Year 2+Alberta compliance market — verified credits, tradeable revenue
Year 3+Voluntary market participation — North American credit liquidity
Year 5+Made by Hands Farm is not a single location. It is a network of nodes — each with a distinct strategic role, sequenced for land economics, carbon infrastructure, and brand story. Alberta first. Keremeos second. Pacific Northwest third.
Land economics, cattle corridor, and Canada's most developed provincial carbon offset market — active since 2007, years ahead of the federal system. The feedlot culture makes the contrast of the regenerative model a story in itself.
Okanagan agricultural identity. Proximity to Vancouver. Tourism draw built in. This is the Birdhouse Society destination — farm visits, Foundation events, chef collaborations, the Joey Bricco Farm School, and the content production home base.
Mature voluntary carbon markets. Retail distribution unlock for Saucy Bird. Co-packing and scaling infrastructure. Pacific Northwest keeps the regenerative agriculture story geographically cohesive and opens the US market when the brand is proven.
Every brand in the Made by Hands portfolio traces back to the same soil, the same supply chain, the same values. None of them launch before Saucy Bird earns the right to open the door.
Joey Bricco lived with Down syndrome into his 60s — full of joy, full of life, full of the kind of presence that reminds everyone what actually matters. He was Emily's uncle. The Foundation is built in his memory and in the belief that the people society most underestimates are exactly the ones who should be given land, tools, purpose, and a permanent seat at the table.
The farm is the Foundation's most tangible expression. From the first day Made by Hands Farm has revenue, 1% goes to the Foundation before anything else. The farm school, the land access program, the neurodiversity placements — they are not funded by success. They are woven into the structure of the enterprise from the beginning.
Emily Saundercook becomes Chief of Purpose in February 2028. From that point the Foundation is her full-time domain — leading grant programming, farm school development, neurodiversity advocacy, and the raw milk lobbying campaign that could change Canadian food law.
"Your light lives in every life we grow, every acre we restore, every bottle that leaves this kitchen, and every child we teach to put their hands in the soil."
— In loving memory of Joey BriccoOf gross revenue. From day one. Before founder compensation scales. Non-negotiable.
Youth, BIPOC, and neurodiverse individuals receive funded placements on regenerative farms. Hands-on soil science, food systems, and sustainable agriculture education.
A permanent school on the Made by Hands Farm teaching regenerative techniques, why soil restoration cools the planet, and how carbon sequestration works at scale. Open to farmers, students, and community.
Farm therapy, purposeful work placements, and community-building for neurodiverse individuals. Structured, nature-based, and genuinely meaningful — honouring Joey's memory directly.
Rehabilitated farmland leased to farmers who couldn't otherwise access it. Priority given to BIPOC, Indigenous, and first-generation farmers.
Emily leads the campaign to change Health Canada regulations on raw milk. If successful, LICK becomes the first raw milk regenerative ice cream in Canada. The lobbying is the brand story.
Every bottle sold contributes to active land restoration. The farm's carbon program is the Foundation's most visible contribution to cooling the planet — measurably, verifiably, and permanently.
Thirty years in food. Three Vancouver locations built and exited. A six-figure distribution deal. A GF chicken strip IP retained silently. Seven years as Chef and Director of Hospitality at Maison Simons. The creator of Saucy Bird — the brand that funds the farm. A 30-year culinary career built from the ground up, which is exactly why the farm makes sense.
A teacher, a master Reiki instructor, and the heart of the Joey Bricco Foundation. Emily holds a teaching degree and a Master's in Information Technology and Education. She is the co-founder of Made by Hands Sauce Inc. and the future Chief of Purpose of the Foundation — transitioning from teaching to full-time Foundation leadership in February 2028. The farm school, the neurodiversity programs, and the raw milk lobbying campaign are her mandate.
The right land. The right capital. The right regenerative agriculture expertise. If you're building in the same direction, we'd like to talk.